ATM to launch inaugural in-destination forum Arival Dubai @ ATM

ON  16 Jan, 2020

Attractions arecurrently the third largest and fastest growing sector within the travel andtourism industry, representing approximately US$180 billion in global travelspend annually

Arival Dubai@ ATM to showcase next-gen ofin-destination trends and innovations as part of Middle East’s largestgathering of hospitality professionals

Travel,tourism and hospitality professionals from around the world will have anopportunity to explore the next generation of in-destination trends andinnovations at the Middle East’s first ever edition of Arival Dubai @ ATM, which will take place alongside ArabianTravel Market (ATM) 2020 at DubaiWorld Trade Centre from 19 – 22 April 2020.

Thededicated forum, which will take place on Sunday 19th April, willenable vendors, agents and operators of tours, activities and attractions togain invaluable insights into the latest trends and challenges impacting thein-destination industry, as well as improving customer experience and business developmentthroughout the Middle East market.

Danielle Curtis,Exhibition Director ME, Arabian Travel Market, said, According to the latestdata from research firm Phocus wright, tours, activitiesand attractions are currently the third largest and fastest growing sectorwithin the travel and tourism industry, representing approximately US$180billion in global travel spend annually. Addto this, one third of tours,activities and attractions are booked online at present with the Middle Eastrepresenting one of the world’s fastest growing online travel experiencemarkets and we can see a pattern forming.

Given their competitiveedge, it is clear that professionals within the tours and attractions segment inthe Middle East as well as associated travel brands, need to invest in thelatest technology and innovative online booking tools in order to capitalise onthis rapidly expanding travel experiences sector.

Delegates atthe inaugural Arival Dubai@ ATM forum will have access to a packed conferenceagenda featuring high-profile keynote speakers, with Arival Co-Founder and CEODouglas Quinby, kicking-off proceedings with a session on the current andfuture in-destination trends, challenges and opportunities shaping the MiddleEast sector. The forumwill also feature Ask Me Anything Interviews’ with a range of seniorexecutives from leading attractions and online agencies within the region.Therewill also be severalround-table discussions on innovations and distributionsimpacting the in-destination industry and changing consumer behavior, as wellas providing insights into the key technological trends in online booking,connectivity, mobile ticketing, revenue management, and digital marketing bestpractices designed specifically for tour and attraction operators. The originaledition of Arival was launched in Las Vegas in 2017, with conferences nowtaking place across Europe, Asia and the United States. Owing to the success ofArival events to date, Arabian Travel Market organiser Reed Travel Exhibitions,partnered with Arival to bring the very first event of its kind to the MiddleEast.

Douglas Quinby, Co-Founder and CEO, Arival,said: The Middle East has become a rising star in the travel and tourismindustry with tours, activities, attractions and experiences becoming one ofthe fastest growing sectors. However, cutting-edge technologies and innovationsas well as the rapidly evolving demands of travellers today are presentingvarious distinct challenges for all stakeholders involved in tours, activitiesand attractions. Through our partnership with ATM,the leading global trade fair for the region, we are bringing Arival’ssignature conference programming, research and insights to the Middle Easttravel and tourism arena to enable industry professionals in the region tocapitalise on the various opportunities that the in-destination sectorpresents. Arival Dubai @ ATM will form part of thisyear’s ArabianTravel Week, an umbrella brand comprising severalco-located shows including Arabian Travel Market 2020; ILTM Arabia; theinaugural Travel Forward – a new tech and hospitality innovation event;dedicated conference summits and buyer forums for key source markets India,Saudi Arabia, Russia and China and ATM Speed Networking Events.

Runningfrom 16 – 23 April2020, this week-long festival of events for travelprofessionals invites the international travel community to Dubai to shape thenext 12 months of tourism through exhibitions, conferences, breakfastbriefings, awards, product launches, parties and more

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