By The MICE Show Asia 2024 is set to take place from October 23-25 at the Sands Expo and Convention Centre in Singapore. This premier event will showcase a robust lineup of exhibitors including Business Events Perth, Business Events Sarawak, Gangneung Convention Bureau, Guam Visitors Bureau, Gyeongju Hwabaek Convention & Visitors Bureau, Jakarta Convention Bureau, and Sapporo Convention Bureau, among others. Industry leaders from Amadeus, Dubai World Trade Centre, FCM Meetings and Events, FIRST, Meetingselect, and TRICOM Events will drive innovative discussions in the MICE sector.
Co-located with ITB Asia and Travel Tech Asia, the event promises to be a key networking platform, bringing together over 700 MICE and corporate buyers, event professionals, convention marketers, and thought leaders. The show will cater to the anticipated rise in event budgets and the volume of in-person events, with projections indicating that over 50% of MICE industry planners plan to increase both in 2024 (*1).
Joyce Wang, Executive Director of Messe Berlin Asia Pacific, emphasizes that the show will feature an extensive program of key MICE exhibitors, insightful conference sessions, and valuable networking opportunities. Attendees will have access to crucial industry trends and future outlooks necessary for thriving in the evolving sector.
The event will offer pre-scheduled meetings and business matching services, enhanced by AI-generated profile recommendations and smart lead retrieval. Exhibitors will have the chance to connect with targeted international buyers and engage in post-show lead generation activities. Networking sessions, including structured B2B appointments, an opening night function, and evening receptions, will facilitate professional interactions and collaboration.
Among the top exhibitors this year are Alaska Destination Specialists, Asia DMC, Business Events Perth, Business Events Sarawak, Chatrium Hotel Riverside Bangkok, Cinnamon Hotels and Resorts, Gangneung Convention Bureau, Glopen, Guam Visitors Bureau, Gyeongju Hwabaek Convention & Visitors Bureau, Jakarta Convention Bureau, Le Meridian Phuket Beach Resort, and Sapporo Convention Bureau. These exhibitors will present innovative solutions and unique venues designed to meet the evolving needs of event organizers and corporate planners across the Asia-Pacific region and beyond.
Aya Sugimoto, Manager of Incentive & Corporate Events at Sapporo Convention Bureau, notes, “This will be our third consecutive year exhibiting at MICE Show Asia. The event provides an excellent platform to promote our city as a premier MICE destination and connect with motivated buyers and potential business leads.”
