By SATTE 2025, Southeast Asia’s largest and most influential travel and tourism exhibition, marked its grand prelude with an exclusive Curtain Raiser: Golf Tournament at the prestigious Qutab Golf Club in New Delhi. This one-of-a-kind event combined friendly competition with a unique networking opportunity, building the buzz for the highly anticipated event, SATTE 2025, scheduled from February 19 to 21 at Yashobhoomi, India’s International Convention & Expo Centre, New Delhi.
Celebrating 32 years of empowering the travel business, SATTE has been a launchpad for innovative ideas and niche tourism segments. With a spotlight on golf tourism, a rapidly growing segment with immense potential, the tournament brought together 75+ golfers along with over 150 stakeholders from diverse industries and sectors such as diplomacy, tourism boards, airlines, and ministries.
The event provided a vibrant platform for fostering connections, exchanging insights, and driving collaboration within and beyond the travel industry. Following the spirited tournament, participants gathered for an informal networking evening, encouraging deeper conversations, idea sharing, and potential partnerships.
Congratulating SATTE team, Suman Billa, IAS, Additional Secretary, Ministry of Tourism, Government of India, said, “The SATTE Golf Tournament is a commendable initiative that exemplifies the perfect blend of networking, collaboration, and innovation with the charm of a sporty setting within the travel and tourism industry. Events like these go beyond the usual, fostering camaraderie and offering a dynamic platform for industry leaders to exchange ideas while collectively envisioning the future of tourism. I extend my heartfelt wishes for the tournament’s resounding success and applaud SATTE for consistently inspiring excellence in the industry.”
Expressing his delight at the success of the event, Ahmad Johanif Mohd Ali, Director – New Delhi office, Malaysia Tourism Promotion Board, shared, “We consider SATTE to be one of the most important travel fairs, especially for India and the northern region. For SATTE 2025, we will bring 60 of our partners from Malaysia to promote the country as a prime destination across India. I think SATTE is one of the best and a must-attend event. Last year, Malaysia welcomed over 1 million Indian tourists, thanks to the efforts of travel agents in India and our airline partners. Don’t forget to visit us at SATTE!
Rajiv Mehra, President, IATO, shared his views stating, “Year after year, we’ve seen SATTE grow and improve continuously. I expect SATTE 2025 to be even better at its new venue. SATTE has been instrumental in helping our members, both in the outbound and inbound sectors, secure business and organize meetings. I’m hopeful that these interactions will further drive business growth. I wish the team all the very best.”
Rajan Sehgal, Chairman, Public Relations Council & Member Managing Committee, Travel Agents Association of India, expressed, “I have been associated with SATTE since so many years! It’s the biggest show in India and Asia, and this is the face of tourism, when this show happens, the entire world looks upto this show. Year by year, this show is growing. The best thing about SATTE that it is a two-way show, both inbound and outbound traveler, as this industry is a two-way industry. The event brought together people from ministries, diplomatic missions, corporate world, airlines and hotels and enabled exchange plenty of ideas.
Delighted with the success, Pallavi Mehra, Senior Group Director & Publisher of Travel Trends Today, Informa Markets India, remarked, “The Curtain Raiser Golf Tournament reflects our commitment to innovation and to creating dynamic opportunities for stakeholders to connect. It exemplifies our mission to promote emerging tourism segments like golf tourism and explore avenues, while celebrating the spirit of collaboration that defines SATTE. We eagerly anticipate another remarkable and successful edition of SATTE next month.”
As SATTE 2025 gears up for its showcase in February, the success of the Curtain Raiser underscores its role as a trendsetter in the global travel and tourism industry. By blending innovation with exclusivity, SATTE continues to set benchmarks, inspiring new ideas and collaborations that drive the industry forward.
