By Mr. Jackson Peter, Managing Director of the Bond Group of Companies and Founder of Bond Safari Kovalam, has been honoured with the prestigious Adventure Tourism Leadership Award by the Adventure Tour Operators Association of India (ATOAI). The recognition celebrates his remarkable contributions toward advancing, professionalizing, and promoting adventure tourism in India.
The award was presented by the Hon’ble Chief Minister of Jammu & Kashmir, Mr. Omar Abdullah, during the 17th Annual Convention of ATOAI held in Srinagar. The event brought together leading national and international stakeholders from the adventure tourism sector, including industry experts, policymakers, and global delegates.
Under the visionary leadership of Mr. Peter, the Bond Group—especially through its flagship initiative Bond Safari Kovalam—has been at the forefront of promoting safe, responsible, and sustainable water-based adventure tourism. The organisation has played a pivotal role in enhancing skill development, creating marine conservation awareness, and strengthening destination branding across India.
This honour reaffirms Mr. Peter’s unwavering commitment to establishing industry-leading safety protocols, training standards, and environmental stewardship, thereby positioning India as a credible and competitive adventure tourism destination on the global stage.
Expressing his gratitude, Mr. Peter said the award is a testament to the collective dedication of the Bond Group team, partners, and the wider adventure tourism community, whose continued support and professionalism have been vital in reaching this significant milestone
