By 25: Aiming at exploring new regions and firming up the state’s
tourism popularity, Kerala Tourism today brought out a new theme song for the tourism sector
after a decade.
Tourism Minister Shri PA Mohamed Riyas along with Corporation Mayor Smt Arya Rajendran
and five MLAs representing various constituencies released the theme song at a function,
presided over by the Mayor, here.
MLAs Shri VK Prashanth (Vattiyoorkkavu), Shri K M Sachin Dev (Balussery), Shri KU Jenish
Kumar (Konni), Shri Najeeb Kanthapuram (Perinthalmanna) and Shri M Vijin (Kalliasseri)
attended.
The theme song video encapsulates as many as 100 visuals of Kerala’s heritage, arts, culture
and picturesque landscape from North to South. Apart from Kerala Tourism’s novel initiatives
like Heli Tourism and Caravan Tourism, the visually stunning video also features emerging
segments such as Farm Tourism and Adventure Tourism.
The four-minute-long theme song is penned by Shri Manoj Kuroor and composed and sung by
Shri Sreevalsan J Menon.
Noting that the theme song depicts a cross-section of the state, Shri Riyas said it has been
released as part of catapulting tourism to new regions, especially to East Asia, under the ‘Look
East’ policy to buttress Kerala Tourism’s marketing campaigns and exploring new markets in
the countries of the region.
According to him, along with traditional markets such as Europe and the Middle East, the state
must also focus on attracting tourists from other regions.
Shri Riyas said the Department of Tourism, in collaboration with Malaysian Airlines, will host
around 40 tour operators and 15 social media influencers from eight countries, including China,
Japan, Indonesia, Malaysia, Australia, and New Zealand, in the state capital in April to showcase
the state’s picturesque landscape and immense tourism potential.
“In August, a conclave on MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism
will be conducted in Kochi. Besides, an Ayurveda-Wellness conclave has also been planned in
Kozhikode by bringing together tour operators and major stakeholders,” he informed.
Kerala Tourism Director Smt Sikha Surendran welcomed the gathering, and Additional Director
(General) Shri Vishnuraj P proposed a vote of thanks.
