By The Malabar Tourism Meet (MTM) 2025, scheduled for August 30 at the newly opened Tiara By MPS in Kozhikode, is poised to bring Northern Kerala to the forefront of the global travel industry. Organized by the Malabar Tourism Council, a consortium of passionate tourism entrepreneurs, the event is designed as a high-impact B2B platform to showcase Malabar’s untapped potential to the world.
Malabar, a region rich in cultural heritage, natural beauty, and authentic experiences, has remained a largely uncharted territory on India’s tourism map. MTM 2025 aims to change that by bringing together over 200 local stakeholders and a wide spectrum of global travel professionals. Building on the success of its inaugural edition in 2022 and the remarkable resilience shown during the 2023 Nipah pandemic, the event continues to evolve, with a strong focus on familiarisation initiatives and curated travel opportunities across the region.
What makes Malabar uniquely attractive is its diversity. From the UNESCO City of Literature, Kozhikode, to the misty hills of Wayanad and the pristine drive-in beaches of Kannur, the region offers an alternative to India’s congested tourist circuits. Kannur’s vibrant Theyyam rituals, Kasaragod’s historic Bekal Fort, and the cultural richness of Palakkad’s villages present immersive experiences that go beyond traditional sightseeing. Malappuram, known globally for wellness, is home to both Kottakkal’s Ayurvedic heritage and the contemporary Tulah wellness facility, setting new benchmarks in medical and holistic tourism.
Accessibility is a major advantage. With five international airports—Mangalore, Kannur, Kozhikode, Coimbatore, and Kochi—located within close range, and a robust railway network connecting all major destinations, travel through the region is seamless. This exceptional connectivity, combined with Malabar’s natural and cultural wealth, makes it an ideal destination for both domestic and international travellers.
The Malabar Tourism Council, driving this initiative, is focused on sustainable tourism that protects the region’s natural resources and rural life while encouraging economic growth. The response from the industry has been enthusiastic, with high demand for exhibition space and accommodations from both established and emerging travel agencies.
MTM 2025 is not just another travel expo—it represents a defining moment in Indian tourism. It invites the travel trade to witness a region that is poised to be the next big story in global travel. For those seeking authenticity, diversity, and discovery, Malabar awaits.
