By The Keralaites Travels & Tours Consortium (KTTC) has officially announced the TUSHAAR Mega Tourism B2B Meet 2025, set to take place on September 13, 2025, at the CIAL Convention Centre in Kochi. KTTC, a prominent non-profit collective of over 200 travel agents from across Kerala, has consistently worked towards empowering tourism entrepreneurs and strengthening Kerala’s presence in the global travel industry.
TUSHAAR, KTTC’s flagship event, has grown to become South India’s leading travel mart. Since its debut in 2022, the B2B meet has provided a unique platform for collaboration between emerging travel professionals and international tourism stakeholders including destination management companies, top hoteliers, and B2B portal operators. The event, which started with 50 stalls, quickly scaled up to over 100 stalls in 2023. In 2024, TUSHAAR moved to the more expansive CIAL Convention Centre, where it hosted over 200 stalls and welcomed more than 5300 travel buyers from all across South India.
Riding on this wave of success, KTTC is gearing up to make the 2025 edition even more impactful, promising broader participation, strategic networking, and meaningful business collaborations that will further boost the region’s tourism economy.
As a prestigious prelude to the main event in Kochi, KTTC hosted the TUSHAAR 2025 Business Conference in Thailand on February 19, 2025. The conference was held in Pattaya in collaboration with Zoombi Holidays DMC Thailand, the Title Sponsor of TUSHAAR 2025, and was supported by the Tourism Authority of Thailand. As part of this international partnership, Zoombi Holidays extended an all-expenses-paid invitation to 40 leading KTTC travel agents to participate in the conference. The event provided a valuable opportunity for cross-border dialogue and tourism promotion between India and Thailand. The official announcement and brochure launch of TUSHAAR 2025 took place during the conference, led by senior officials from the Tourism Authority of Thailand, at Hotel Sun Beam, Pattaya.
With preparations in full swing, KTTC is inviting tourism professionals and industry stakeholders from across the region and beyond to participate in TUSHAAR 2025. The event continues to represent KTTC’s unwavering commitment to nurturing industry excellence, creating powerful business opportunities, and driving the future of travel forward.
